Future Friendly is a key part of our commitment to improve lives every day, now and for generations to come. Our opportunity to touch and improve lives comes with a responsibility to do so in a way that preserves the planet and improves the communities in which we live and work. Future Friendly is one way we help our consumers make decisions that can help lessen their impact on the environment.
We have had a structured corporate sustainability program in place for decades. We pioneered environmental reporting in the 70s, introduced eco-efficiency in the mid-80s when we launched compact detergents, and have been producing an annual sustainability report since 1999. In 2007, we changed the Company’s Statement of Purpose to incorporate sustainability, and also included a specific new principle that we will “incorporate sustainability in our products, packaging and operations”. This was a deliberate and explicit step to show our commitment to sustainability.
In 2010 we announced a long-term environmental sustainability vision. As part of our strategy to grow responsibly we will work towards a long-term environmental sustainability vision that includes:
• Powering our plants with 100% renewable energy
• Using 100% renewable or recycled materials for all products and packaging
• Having zero consumer and manufacturing waste go to landfills
• Designing products that delight consumers while maximizing the conservation of resources
In order to make substantive progress toward this vision, we have established 2020 goals for both our products and our operations. To learn more visit  www.pg.com/sustainability.
Most recently we partnered with the Alliance to Save Energy in committing to reach 100 million U.S. households by Earth Day 2013 with the information needed to convert from warm/hot water laundry habits to cold water washing. This campaign will help us realized our goal of converting 70 percent of total global washing machine loads to cold water washing by 2020.